Digital Marketing Champions.
We are a digital marketing agency that enables brands to connect with customers via Website Design, Branding, Search Engine Optimization, Social Media Strategy, Content Marketing, Video and Photography Production, and Display & Facebook Advertising.
Our Approach to Digital Marketing
We’re a big fan of story telling using digital marketing. Brands have an opportunity to tell a story about who they are, what they do, and why they do it. Understanding the “why”, defines your companies core purpose and allows you to empathize with the consumer, in hopes of eliciting emotion and loyalty for brand, company and or service. Simon Sinek’s Teds Talk (above) is a phenomenal breakdown of this approach and how it can inspire great thought leadership.
OUR DIGITAL MARKETING SOLUTIONS:
From logo design to brand strategy, we help keep your brand consistent across all digital mediums.
Whether it’s a new website or redesign, we help elevate your online presence to a fresh and mobile-friendly look.
SEO, aka Search Engine Optimization. We’ll help maximize your presence on Google Search on a local scale.
Social Media Marketing
From Facebook to Twitter, we’ll help create a comprehensive social media strategy to engage with your clients.
Let us help you say the right words to you customers via blog and content on your website and email marketing.
Photo & Video Production
Display & Facebook Advertising
Find prospective and new customers through targeted Facebook Ads and Google Ads
Create an environment where you can funnel customers feedback, whether it’s good or bad. Engage with them and watch your business grow.
Digital Marketing is the MOST Powerful form of Marketing.
Digital marketing can and will transform the way that you reach and engage your customers. These various tactics are helping businesses reach their target market and influence conversions. With the right strategies and effective implementation, businesses can increase their reach and conversions in just a matter of months, if not instantly.
Traditional vs Digital:
With traditional marketing tactics like television or newspaper ads, you have to wait until after the campaign is complete to see the results. And although you can use what you learn to adjust later campaign tactics, there isn’t much you can do “in-the-moment” to adapt your strategies for best results.
While traditional marketing tactics may require you to wait weeks or even months to determine which strategies are working, digital marketing lets you to view the real-time analytics of your campaigns and adapt your tactics to improve results as you go.
Digital Marketing Pillars:
To have a sound digital strategy, you need to address four unique and interrelated components: strategy, design, content and technology. Your focus on each of these must be in equal and measured parts, ensuring a balanced approach to your digital marketing strategy.
We advise all our clients on addressing why you are in business and why would someone want to listen to and engage with your message. Your strategy should focus on your engagement over a period of time to establish a relationship with clients.
By now, you know what your message is and why you are communicating it, but need to ensure the receiving party can adequately engage with it (via website, mobile, branding, etc). The packaging for your message is extremely important, so this is where aesthetics and consumer experience come into play.
We help define the message you want to communicate. Typically this begins with your mission statement and expands from there to convey what your product or service can do for potential customers. Providing value added content by means of blogs, articles or social media posts will encourage organic engagement with your prospects and customers alike.
While most of your clients are “online”, a very small group of individuals truly understand how digital technology works. We encourage leveraging the most effective digital marketing technologies out there that can qualify and quantify your campaigns.