With 1.8 Billion Users (as of February 2017), Facebook is an integral piece in managing your online and consumer identity for your local business. Here are a few reason why you should stay on top of managing your Facebook business page.
Facebook Business Page cost is Free.
The cost of the creation of your local business Facebook page is absolutely free. However, it is beneficial to work with a professional who knows how to make it aesthetically pleasing and engaging for customers and fans.
Leveraging tools like Facebook insights helps give you a 360° view of your social and online reputation efforts. You can see:
- Page Likes
- Reach of Posts
- Engagement on Page
- Post Performance
- and more
Exclusivity to Facebook Marketing Data
With access to so much user data, the ability to niche target your market is easy. You can enable ads to capture Page Likes, Sponsored Stories, and other ads. Bottom line, you can reach a targeted audience, most relevant to your demographic, and prospective customers or clients.
Consumer behavior studies indicate mobile application is a big tool in finding more about a brand, business or service. Having your business page setup and ready to go, allows you to pull “on-the-go” or mobile handy prospective customers who want to learn more, read a menu, leave a review and or check out your hours of operation.