We’d love to Talk Digital, contact us today! We’d love to learn more about your project, and how we can help craft a beautiful story about your brand. We’ll keep your info safe, and won’t spam you, promise!
Hours of Operation
M-F: 9AM to 5PM PST
What is Digital Marketing?
At a high level, digital marketing is advertising delivered through digital channels such as search engines, websites, social media, email marketing, and mobile apps. This term covers a wide range of marketing efforts.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of optimizing the website content, tech set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. The end goal is to attract visitors to your website when they search for products, services, or information related to your business.
SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your website or mentioning it in social media posts.
What is Content Marketing?
There's an old industry saying: “Content is king?” What it means is that really good content on your website will help drive your digital marketing activities:
- It is a key pillar of modern SEO
- It helps you get noticed on social media
- It gives you something of value to offer customers in emails and paid search ads
Creating engaging content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. We believe resourceful content makes it less likely that they will ignore or skip over your website or ad.
What is Social Media Marketing?
Your consumers aren’t just watching cat videos and posting selfies on social media these days!. Many rely on social media to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to interact with your content, the more likely it is that they will want to share it with their friends and constituents. This ultimately leads to them becoming a client and customer. Ultimately, we want them to sing your praise and hopefully influence their friends to become customers, too.
We believe in truly understanding and consulting with you on what your business needs from a digital marketing perspective. We want to understand what you are trying to achieve, what metrics you are trying to reach from a ROI perspective, and go from there. There's a lot of directions we can go with digital marketing, so we make it easy for you to understand from the process, and the different phases of your project.